In the PC marketplace they could make a killing in the Garageband market segment and honestly the music world will be better off for it.Īs someone in the software industry, I think it's smart move but I think the pricing especially is a little problematic. So I dunno, I'm a HUGE fan of their stuff, so I'm getting it, I like the Reason workflow so it's right up my alley. I know there's actually a bunch of stuff under the covers of Record that is pretty neat and makes it pretty easy to use, which a lot of people will like. It's obviously not a DAW like Logic/PT, which retail for a similar price (I think Reason+Record is something like $500, the same price as Logic), yet those things have more "pro audio features." It costs less than Ableton Studio… – The obvious parts of the workflow scream "DAW", regardless of the magic under the hood – It has linear and loop-based recording and timeline They can sugarcoat it all they want but that's how people will think of it. Haha, the Propellerheads marketing people are vicious 🙂 What do you think of Propellerhead Record and the idea that it’s not a DAW? Leave a comment with your thoughts! Time will tell if Propellerhead Record can carve out a new place in the market – a place for audio recording and mixing applications that don’t try to compete against full-fledged digital audio workstations. Add in the cost of Propellerhead Reason, and you’re looking at some fairly serious dough to put together a complete Propellerhead-based recording solution – that’s not a DAW – compared to a full-fledged DAW like Apple Logic ($500). Propellerhead Record will retail for $299. We’re not sure why Propellerhead is sensitive about the “DAW” term, but we figure that the company’s trying to carve out its own space in the marketplace, and not trying to compete feature to feature against DAW’s like Apple’s Logic Pro. Propellerhead Software has officially unveiled Record, not a digital audio workstation application, but ” a whole new take on music recording” that “combines effortless recording and a stunning software mixer console with a limitless rack of audio processing gear that builds itself or can be infinitely customized.” We corrected our previous article on Propellerhead Record to help eliminate any confusion over whether Record is a DAW: When Propellerhead explains that Record is an application for recording, arranging and mixing audio, that little lightbulb went off in our minds and we thought “Propellerhead Record = DAW”. So we want to be the first to set the record straight. It is NOT a DAW and we’d appreciate it if you didn’t refer to Record as a DAW. Propellerheads Software contacted us, though, to ask us to not to refer to Propellerhead Record as a DAW: We use the term digital audio workstation, like pretty much the whole world, to refer to “an electronic system designed to record, edit and play back digital audio.” A blogging confession.Įarlier today, we reported on Propellerhead Record, calling it “a new digital audio workstation application” (DAW).
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